The last few years have seen explosive growth in the use of mobile voice services. In addition to the shifting geographic and demographic structure of the subscriber base, the landscape of the mobile industry itself is rapidly changing. In such a dynamic environment, simple measures of financial success are no longer adequate.

Understanding the multiple dimensions of revenues associated with these new opportunities is important for mobile service providers. In previous reports, TeleCompetition Group has analyzed and quantified worldwide market opportunities for a number of mobility services. This TeleCompetition Group report analyzes worldwide mobile service revenue from a subscriber perspective, looking closely at the impacts of new mobile data revenue on worldwide ARPU and suggesting additional metrics for more in-depth understanding of subscriber revenue. The analysis demonstrates the extent to which declining ARPU will be bolstered by new mobile data revenues and provides implications and conclusions based on the analysis.

The report includes worldwide forecasts of mobile voice and mobile data as well as ARPU and Incremental mobile data revenue calculations for 2000 – 2010.

TeleCompetition Group uses its patented software tool, ATIVA Research Tools® to calculate sophisticated allocation algorithms and apply them to total worldwide subscribers, revenues, and traffic volume to produce country level detail. The methodology starts with the idea that mobile services originate from market demand that can be characterized by geography using demographic, firmagraphic, propensity-to-buy, technology constraints and other market factors to create forecasts based on the true drivers of end-user demand. The TRAFFICast function of ATIVA Research Tools® applies these algorithms and produces route-specific forecasts.

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